Company News

Interact Media Defined (IMD) has purchased Trademax Publications’ three titles, effective as of 1 August 2016. This means that Timber iQ, SA Roofing and SA Affordable Housing will now form part of the IMD media offering.

The Trademax management team has been strategising ways to adapt to the current challenging market conditions while accommodating evolving client needs in today’s fast-paced marketing arena. “The acquisition of the titles by IMD offers an ideal way forward for the publications to grow while capitalising on their established market position and reach,” explains Billy Perrin, founder and outgoing publisher of Trademax Publications.

Interact Media Defined (IMD) acquired the business of Brooke Pattrick, effective as of 1 October 2015.

Brooke Pattrick has been incorporated into IMD, maximising efficiencies and capitalising on the synergies between the companies to offer enhanced infrastructure and support for all our customers.

“This exciting new deal has enabled us to pool resources and work together to add value for both companies’ clients,” said Sean Macnamara, managing director of IMD. “The various service and product offerings are complementing and enhancing each other, adding value for readers and advertisers alike.”

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